Who do you serve?
Seems like an obvious enough question: "my clients." But, should that be where your focus is?
Many businesses focus on what I'd call "one generation" of service: they are explicitly focused on serving a particular audience directly.
For example, a coach, a marketer, or even a mechanic, who says, "I provide x service to better your experience of y." Their focus is on that particular client, meeting their needs and making their lives better.
