Transcending Thought

The successful person has the habit of doing the things failures don''t like to do. They don''t like doing them either necessarily. But their disliking is subordinated to the strength of their purpose.

Articles

One Generation, or Two?

Who do you serve?

Seems like an obvious enough question: "my clients." But, should that be where your focus is?

Many businesses focus on what I'd call "one generation" of service: they are explicitly focused on serving a particular audience directly.

For example, a coach, a marketer, or even a mechanic, who says, "I provide x service to better your experience of y." Their focus is on that particular client, meeting their needs and making their lives better.